Social Media Advertising vs Social Media Management

Social Media Advertising vs Social Media Management 

Social media includes website like Facebook, Instagram, LinkedIn, Pinterest and applications that enable users to create and share content or participate in social networking. The first social media website was created in 1997. Now the social media industry has grown to 18 billion dollars. In America, a 2015 survey reported that 71 percent of teenagers have a Facebook account. 

Social Media advertising is the planning and buying of display ads on social websites such as Facebook, LinkedIn, Twitter, etc. These ads are targeted to specific users, yet are passive in nature since people aren’t actively looking for the information/service that a brand is providing in the moment. This means that you are advertising to the specific target market, but not guaranteed they are looking to purchase that product or service at the moment. 

Social Media Engagement is comprised of content-rich social media postings, followed by in-depth and timely discussion or interaction with the followers of the community on that platform (such as Facebook or LinkedIn).

Social Media Marketing is the use of both social media advertising and social media engagement to promote a brand’s product or service. Social media marketing has both paid and non-paid components that complement each other — guiding prospective customers through a brand’s story. Integrating paid social media advertising and a rich social engagement plan as part of your social media marketing strategy will provide valuable benefits and a high return on investment for both your lead generation and branding goals. 

What can you gain from deploying a social media marketing campaign?

1. Large market visibility
2. Active monitoring of brand equity
3. Ability to address negative comments or conversations
4. The ability to communicate various and changing value propositions to consumers at different times of the decision-making cycle

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