Social Media Advertising vs Social Media Management
Social Media Advertising vs Social Media Management Social media includes website like Facebook, Instagram, LinkedIn, Pinterest and applications that enable users to create and share content or participate in social networking. The first social media website was created in 1997. Now the social media industry has grown to 18 billion dollars. In America, a 2015 survey reported that 71 percent of teenagers have a Facebook account. Social Media advertising is the planning and buying of display ads on social websites such as Facebook, LinkedIn, Twitter, etc. These ads are targeted to specific users, yet are passive in nature since people aren’t actively looking for the information/service that a brand is providing in the moment. This means that you are advertising to the specific target market, but not guaranteed they are looking to purchase that product or service at the moment. Social Media Engagement is comprised of content-rich social media posting...